Keep People Interested: Building Long-Term Commitment

Episode 7

Why relevance (not volume) is the key to keeping people engaged and committed.

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Interest is not about attention - it’s about feeling seen.

In Episode 7 of Relationship Strategy Made Simple, Kitanya completes the people-centered KPI series by unpacking what it truly means to Keep People Interested. Rather than focusing on downstream metrics like open rates or attendance, this episode reframes interest as an upstream indicator of relevance, personalization, and intentional communication.

Through practical nonprofit examples, Kitanya demonstrates how curiosity is sustained when people receive the right message, at the right time, in the right format. This episode emphasizes that personalization does not require complexity and that micro-engagements, not large asks, are what build long-term trust and commitment.

Listeners will learn:

• Why interest fades when communication feels generic or misaligned

• How relevance outperforms volume in sustaining engagement

• Simple, accessible ways to personalize communication

• How micro-engagements compound into loyalty and long-term support

• Why interest is the bridge between awareness and commitment

As the capstone to the people-centered KPI series, this episode reinforces a central truth of relationship-based work: long-term engagement is earned through curiosity, care, and consistency - not pressure.