Rethinking KPIs: A People-First Lens

Episode 2

A fresh way to think about KPIs measuring not just performance, but how well you engage, inform, and inspire people.

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KPIs are essential but they don’t tell the whole story.

In Episode 2 of Relationship Strategy Made Simple, Kitanya invites nonprofit leaders to rethink traditional Key Performance Indicators through a more human lens. While metrics help track efficiency and progress, they often fail to capture what truly drives mission success: strong, trust-based relationships.

This episode introduces four people-centered KPIs that complement traditional data:

• Keeping people informed through clarity and transparency

• Keeping people involved through meaningful participation

• Keeping people interested through relevance and personalization

• Keeping people inspired through purpose-driven storytelling

Through practical examples drawn from nonprofit communications, events, membership, and fundraising, this episode shows how shifting what you measure can change how you show up and ultimately, how your community connects with your work.

Ideal for executive directors, development teams, and communications professionals looking to align metrics with mission and values.